October 10
2023
The Douglas Foundation is proud to launch its campaign message as part of the Building Hope Movement, an awareness initiative to support research and patient care at the Douglas Mental Health University Institute which takes place from October 10 to 31, 2023.
Centered around Marie-Ève’s testimonial who suffers from a schizoaffective disorder, the campaign encourages everyone to take action on issues of mental illness by making a donation to support cutting-edge research carried out at the Douglas Institute. Each donation represents a building block that builds hope for all those whose lives have been affected by mental illness.
“Building Hope – The movement is a way of giving ourselves the means to improve the mental health of everyone by supporting research at the Douglas. We are the most underfunded sector of the public health system, both privately and publicly. It’s time for a change,” says Laura Fish, President and CEO of the Douglas Foundation.
Client: Douglas Foundation
Production: Moonstruhk
Director: Mathieu Grimard
Media: Challenge Media
The generosity of the Lise and Giuseppe Racanelli Foundation propels neuroscience at the Douglas Research Centre.
The 10th edition of Open Minds has just broken all records by raising an unprecedented $740,000 for mental health research and care at the Douglas Institute. This amount represents the largest sum ever collected in the history of this flagship event dedicated to mental health in Quebec.
The highly anticipated Douglas Show 2025 broke fundraising records this year, generating an impressive $153,000 for mental health initiatives at the Douglas Foundation. The sold-out event at Club Soda featured some of Quebec’s best comedians uniting for this important cause.