October 10


Launching our campaign message

The Douglas Foundation is proud to launch its campaign message as part of the Building Hope Movement, an awareness initiative to support research and patient care at the Douglas Mental Health University Institute which takes place from October 10 to 31, 2023.

Centered around Marie-Ève’s testimonial ​​who suffers from a schizoaffective disorder, the campaign encourages everyone to take action on issues of mental illness by making a donation to support cutting-edge research carried out at the Douglas Institute. Each donation represents a building block that builds hope for all those whose lives have been affected by mental illness.

“Building Hope – The movement is a way of giving ourselves the means to improve the mental health of everyone by supporting research at the Douglas. We are the most underfunded sector of the public health system, both privately and publicly. It’s time for a change,” says Laura Fish, President and CEO of the Douglas Foundation.

View the campaign message

Client: Douglas Foundation
Production: Moonstruhk
Director: Mathieu Grimard
Media: Challenge Media