
Launching our campaign message
The Douglas Foundation is proud to launch its campaign message as part of the Building Hope Movement, an awareness initiative to support research and patient care at the Douglas Mental Health University Institute.
October 10
2023
The Douglas Foundation is proud to launch its campaign message as part of the Building Hope Movement, an awareness initiative to support research and patient care at the Douglas Mental Health University Institute which takes place from October 10 to 31, 2023.
Centered around Marie-Ève’s testimonial who suffers from a schizoaffective disorder, the campaign encourages everyone to take action on issues of mental illness by making a donation to support cutting-edge research carried out at the Douglas Institute. Each donation represents a building block that builds hope for all those whose lives have been affected by mental illness.
“Building Hope – The movement is a way of giving ourselves the means to improve the mental health of everyone by supporting research at the Douglas. We are the most underfunded sector of the public health system, both privately and publicly. It’s time for a change,” says Laura Fish, President and CEO of the Douglas Foundation.
Client: Douglas Foundation
Production: Moonstruhk
Director: Mathieu Grimard
Media: Challenge Media
The Douglas Foundation is proud to launch its campaign message as part of the Building Hope Movement, an awareness initiative to support research and patient care at the Douglas Mental Health University Institute.
This major gift of $600,000 will make it possible to develop a new digital platform to increase the efficiency and forms of care provided to young people through the Aire Ouverte program.
Manulife’s generous support will enable us to evaluate and strengthen our capacity to build inclusive economic opportunities for Indigenous youth through the Minds@Work initiative. This scalable program uses innovative therapeutic approaches to empower young adults living with mental illness to find and pursue their career pathway.