October 10
2023
The Douglas Foundation is proud to launch its campaign message as part of the Building Hope Movement, an awareness initiative to support research and patient care at the Douglas Mental Health University Institute which takes place from October 10 to 31, 2023.
Centered around Marie-Ève’s testimonial who suffers from a schizoaffective disorder, the campaign encourages everyone to take action on issues of mental illness by making a donation to support cutting-edge research carried out at the Douglas Institute. Each donation represents a building block that builds hope for all those whose lives have been affected by mental illness.
“Building Hope – The movement is a way of giving ourselves the means to improve the mental health of everyone by supporting research at the Douglas. We are the most underfunded sector of the public health system, both privately and publicly. It’s time for a change,” says Laura Fish, President and CEO of the Douglas Foundation.
Client: Douglas Foundation
Production: Moonstruhk
Director: Mathieu Grimard
Media: Challenge Media
Laughter, generosity and solidarity were at the heart of the Douglas Show, a memorable evening that made a meaningful contribution to mental health research.
A $205,000 donation opens up new possibilities for the BLOOM program—more resources, more support, and more hope for young people and their families.
Presented by Desjardins, the second edition of Builders of Hope highlighted the strength of collective mobilization. The event raised $150 000, which will directly support essential research projects at the Douglas Institute.